消费者行为研究论文题目,消费者行为研究论文提纲

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今天小编为大家带来博士论文《考虑策略消费者行为的供应链合作博弈问题研究》的研究意义，

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Today, Xiaobian brings you the Research significance of "A Study of Supply Chain Cooperative Game Problem Considering Strategic Consumer Behavior"，

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内容提要

亲爱的读者大家好，今天小编将从思维导图、精读内容、知识补充三个板块为大家带来博士论文《考虑策略消费者行为的供应链合作博弈问题研究》的研究意义，快来跟随小编一起学习吧！

Hello dear readers, today, Today, I will bring you the Research significance of the doctoral dissertation "A Study of Supply Chain Cooperation Game Problems Considering Strategic Consumer Behavior" is conducted in three parts: mind map, intensive reading content and knowledge supplement, Come and follow the editor to learn!

正文

01

思维导图

02

精读内容

在研究意义方面，作者分别从理论和实践两方面向我们阐述了本文的研究意义

理论方面：现在，在以往的研究中，关于考虑战略消费者行为的销售商的库存和定价问题已经有很多相关的文献，但大多为假设销售商没有选择快速反应策略。因此本文以战略消费者群体为研究对象，综合刻画了消费者风险喜好等心理因素，探索了销售商选择快速反应策略的情况下定价和库存决策问题。

实践方面：

（1）本文对消费者行为和消费者心理进行了综合、详细的分析，将消费者特点更加形象地展示在销售商面前，更好地选择适合消费者特点的库存和定价策略。

（2）详细探讨了快速反应价值，给销售商展现了最优决策模型，帮助销售商采取此策略地时候能够制定合适的库存和定价决策，使其获得更多地盈利。

（3）展现了快速反应对降低战略消费者行为消极影响的作用，同时指出了策略的适用条件，为销售商应对战略消费者行为提供策略有一定的参考意义和积极作用。

In terms of the significance of the research, the authors present us with the theoretical and practical aspects of the paper respectively

Theoretical aspects: Now, there has been a lot of literature on the inventory and pricing of sellers considering strategic consumer behaviour in previous studies, but mostly assuming that sellers do not choose a rapid response strategy. This paper therefore explores pricing and inventory decisions in the context of sellers choosing a rapid response strategy, using a strategic consumer group as the research target and portraying a combination of psychological factors such as consumer risk preferences.

Empirical aspects.

(1) This paper provides a comprehensive and detailed analysis of consumer behaviour and consumer psychology, presenting consumer characteristics to sellers in a more visual way and better enabling them to choose inventory and pricing strategies that suit consumer characteristics.

(2) The value of rapid response is discussed in detail, and an optimal decision model is presented to help sellers make appropriate inventory and pricing decisions when adopting this strategy, enabling them to achieve greater profitability.

(3) The role of rapid response in reducing the negative impact of strategic consumer behaviour is demonstrated, and the conditions under which the strategy can be applied are indicated, providing a reference and positive effect for sellers in responding to strategic consumer behaviour.

03

知识补充

上次我们了解了EOQ模型，今天让我们学习一下什么是ELS模型吧。

经济批量间题简称ELS问题或DLS问题，是供应链管理中的一类十分经典的确定性库存问题，最简单的ELS模型是假设需求率和生产费用是固定的，通常被称为EOQ模型。而在现实生产和库存管理中，经常采用的是需求和成本随时间变化而变化的ELS模型。

ELS问题可以描述如下:一个工厂(可以是一个仓库、零售商等)，在未来的每个时期要购进(或生产)一种产品，每个时期对此产品的需求量、进货费用函数和存储费用函数已知，并且它们随着时期的变化而变化。此问题中不允许有缺货现象，即每个时期末的库存量都是非负的。问题的目标是要确定何时进货、进多少货才能使这n个时期的进货和存储费用的总和最小。

ELS问题的研究将越来越广泛和复杂，也将更具现实意义。目前为止已有大量的文献是基于此问题展开的。其中包括:允许缺货的ELS问题、有最大生产量的ELS问题、带有开机费用的ELS问题及生产(或购买)易腐产品的ELS问题等等，通常把这些问题都归为ELS问题。

Last time we learned about the EOQ model, let's learn what an ELS model is today.

The Economic Volume Interproblem, or ELS problem for short, is a very classical type of deterministic inventory problem in supply chain management. The simplest ELS model assumes that demand rates and production costs are fixed and is often referred to as the EOQ model. The simplest ELS model assumes that demand and production costs are fixed and is often referred to as the EOQ model. In real life production and inventory management, however, the ELS model is often used where demand and costs vary over time.

The ELS problem can be described as follows: a factory (which can be a warehouse, retailer, etc.), in each future period to buy (or produce) a product, the demand for this product in each period, the incoming cost function and the storage cost function are known, and they vary with the period. No stock-outs are allowed in this problem, i.e. the stock at the end of each period is non-negative. The objective of the problem is to determine when to stock and how much to stock in order to minimise the sum of the stocking and storage costs over these n periods.

The ELS problem will become increasingly widespread and complex, and more relevant. A large body of literature has so far been developed based on this problem. These include: the ELS problem of allowing stock-outs, the ELS problem of having a maximum production volume, the ELS problem with start-up costs and the ELS problem of producing (or buying) perishable products, etc. These problems are usually categorised as ELS problems.

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参考资料：Deepl翻译

参考文献：聂竹青. 考虑策略消费者行为的供应链合作博弈问题研究[D].北京交通大学,2021.